Jacob & Co. is a prestigious luxury watch and jewelry brand renowned for its audacious and opulent designs, founded in 1986 by Jacob Arabo, also known as Jacob the Jeweler. Based in New York, the brand has become synonymous with avant-garde timepieces that push the boundaries of horological artistry, often featuring intricate gem-setting and high-complication movements. Jacob & Co. watches are celebrated for their daring aesthetics, with oversized cases and extravagant details that appeal to high-profile clients, including celebrities and athletes. The brand’s standout collections, such as the Astronomia with its celestial-inspired rotating tourbillon and the Billionaire Watch encrusted with 260 carats of diamonds, showcase its commitment to innovation and luxury. Collaborations with icons like The Weeknd, Bad Bunny, and brands like Bugatti and Ferrari further elevate its exclusivity. Jacob & Co. timepieces range from $10,000 for entry-level models to multi-million-dollar masterpieces, catering to collectors who value bold design and mechanical sophistication. While traditionalists may critique its flashy approach, the brand has solidified its reputation as a pioneer of unapologetic luxury, blending haute joaillerie with cutting-edge watchmaking. Whether it’s the celestial wonder of the Astronomia or the automotive-inspired Twin Turbo Furious, Jacob & Co. continues to redefine extravagance in horology. Would you like more details on a specific model?